Rethinking Key Account Management (Corporate Only)


About the Course

This course prepares an individual for the critical task of managing and growing a profitable business. Customer organisations today have complex buying patterns with involvement of many stakeholders and entities. Navigating this structure in a way to reach the desired outcome of running the account profitably needs structure, tools and creativity. This course focuses on the creation, execution and evaluation of an overall plan that helps your account team develop new relationships at the C-level in order to maximize business growth.

Course Pre-requisites

The course is applicable to Account Management teams that interface with the client organization and have the charter of driving profitable business. Basic experience (1-2 years) in handling a customer is required in order to understand and apply the processes and tools.

Course Summary

  • Account Plan basics
  • Customer Sales Cycle
  • Power Map construction
  • Key Stakeholder identification
  • Concept of Cross and Up selling
  • Sales Funnel Preparation
  • Competitor Mapping
  • Effective Meetings
  • Case Studies and Role Plays

After attending this program, you should be able to:

  • Gain knowledge and skills to be able to independently plan, organize and manage an account
  • Understand the different levers to apply in order to win more business for your company
  • Create a customer who appreciates your sales engagement process



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