Innovation Africa Digital (IAD) Summit 2018 “Access, Engage & Retain”
IAD 2018 CONCEPT NOTE
As we continue along the path to a Digital Africa, ICT service providers, government agencies and large enterprises which use ICT because it improves efficiency, effectiveness and service delivery, need to constantly evolve their networks, infrastructures and services in line with three key themes:
- Access – Expanding user base by improving ease, cost and quality of access to ICT
- Engage – Increasing usage by accurately developing content, services and platforms aligned to client objectives
- Retain – Avoiding churn through Customer Experience, Quality of Service and Client Lifetime management
Improving access, engagement and retention drives adoption of ICT with the associated improvements in socio-economic development, education, healthcare, development of BPO / service based industries, global trade, inward investment and a wealth of other benefits on a national level. IAD 2018 will once again bring Africa’s top policy makers, regulators, service providers and large enterprises together to discuss the challenges and co-create the opportunities.